216 939 9179
marjijan.rhea [at] gmail.com
Communications specialist and trainer with writing, editing and graphic design background. Extensive experience writing and editing in print and online media. Ten years experience in external communications on award-winning, industry-leading global corporate website. Nine years experience in local and global employee training.
Writing for web
HTML and some CSS
Training and program development
Web content management
FREELANCE Writer/editor/blogger, Cleveland, Ohio..............................2010 – present
Provide writing and editorial services for a variety of local and national clients. I also host a non-commercial alternative health blog.
Writer, NetTrack Marketing (2012 – present)
This SEO provider works with local B2B industrial manufacturing companies to measure and improve the results of their web marketing and search engine visibility.
Editor, various clients (2010 – present)
- Generate increased site visits and inquiries with blog posts for technical audience, focusing on search engine optimization.
- Produce press releases, white papers, and web copy.
- Curate and leverage related industry news to position clients as knowledge leaders.
Edit memoirs and fiction manuscripts for self-published authors. Work for local businesses on business proposals and print and online marketing copy.
Blogger (2010 – present)
- Instruct new authors on editor's role, reader expectations, and industry standards.
- Research subject matter, such as ancient Japanese history and physics, to confirm plot points.
Created, designed and illustrated Adventures in Nutritional Therapy, a blog focusing on non-Rx health solutions. Write 5 posts a month and curate related info on Facebook, Twitter, and Google+.
- Received positive review from New York Times bestselling author Seth Roberts.
- Increased Facebook business page fans by 1,500% in 6 weeks with targeted ads.
ERNST & YOUNG, Cleveland, Ohio..............................1999 – 2010
Ernst & Young is one of the Big Four accounting firms and one of the largest professional services firms in the world.
Assistant Editor/Production, "The Daily Connection" (2008 – 2010)
One of team of three people who wrote, edited, illustrated and produced daily email newsletter for 40,000 employees in North, Central and South America and Israel.
Website Content Manager (1999 – 2008)
- Wrote and chose photos for weekly item featuring employees' photos. Readership and photo submissions increased, bringing more budget allocation from management.
- Redesigned the newsletter, increasing readership and allowing the firm to reduce its reliance on other outlets for broadcasting information to employees.
- Streamlined production process for the regional U.S. newsletter editors, reducing errors and proofing time and standardizing the appearance of the editions.
- Assumed editorial coverage of all podcasts, freeing up editor's time and contributing to firm's push of this medium as it moved away from more expensive webcasts.
- Trained regional editors on new production techniques required for newsletter redesign. Each editor was able to launch new version unaided within two weeks of training.
Produced U.S. pages of ey.com, an external corporate website, in its evolution over a period of nine years into four unique websites, each with a new team organization and responsibilities.
- Edited and wrote copy for site's business unit and marketing pages, contributing to a level of quality that earned the site seven Web Marketing Association WebAwards.
- Project-managed and built websites of firm's most high-profile business units, on extremely tight deadlines and/or with few technical resources.
- Led the training of new team in Bangalore after another group's one-year effort failed to progress; began transferring responsibilities after a few months.
- Converted the firm's Real Estate Guide to an online electronic version, allowing the firm to suspend the print version and save the associated production and distribution costs.
- Trained employees via teleconference on firm initiatives (such as new visual identity) on behalf of other departments, shortening learning time and reducing communications costs.
- Handled all general website queries from the public. Instituted a two-day response requirement that reduced website visitor complaints significantly.
BOOKS.COM, Cleveland, Ohio..............................1998 – 1999
Founded by Clevelander Charles Stack, Books.com was the very first online bookstore. It was absorbed by Barnes and Noble in October 1999.
Wrote copy and reviews for and designed five departments of the bookstore.
- Wrote and recruited guest authors for weekly homepage
editorial feature, which attracted the authors' fans and drove visitors further into site by linking to related titles.
- Overhauled the Self-Help and Spirituality departments, increasing traffic to those areas and furthering books.com's efforts to expand customer base beyond 25 year-old males.
- Trained new editors on company's copy style and guided development of writing skills.
- Coded pages and created graphics for departments and troubleshot other editors' coding, saving in-house designer and tech team time and effort.
FREELANCE Editor & Graphic Designer, Los Angeles, Calif. & Seattle, Wash.......1996 – 1998
Created newsletters, posters, mailings, logos, and press kits for various small businesses.
AMERICAN CINEMATOGRAPHER MAGAZINE, Hollywood, Calif..............................1991 – 1996
One of the oldest entertainment industry trade publications, American Cinematographer was founded in 1920 by the American Society of Cinematographers (ASC).
Edited and wrote articles and manuals and assisted with design and production.
- Designed direct-mail marketing campaigns for the advertising sales department, increasing sales to less traditional markets such as the auto industry.
- Revamped columns on new technology and smaller film/video projects to be less "salesy," resulting in increased requests for coverage there by potential advertisers.
- Edited the American Cinematographer Manual, the leading industry guide since the 1950s, and annual ASC Awards program booklets, collector's items featuring historical photos.
- Served as reference desk for questions from film buffs and students. Compiled a guide from most frequently-asked questions, reducing response time and workload.
B.A. in Government, Pomona College, Claremont, Calif.
American Marketing Association
International Association of Business Communicators (IABC)